Suppose That a Consumer Electronics Company Wants to Estimate the Market

question 37

Multiple Choice

Suppose that a consumer electronics company wants to estimate the market size for DVD players in the Ukraine but does not have much information about that market.Instead, it chooses Poland (a country for which it does have information) and uses it as an indicator for the market in Poland.This method of determining market size most resembles which of the following methods?

• A)analogy method
• B)Latin square
• C)trade audit
• D)chain ratio method
• E)cross-sectional regression analysis

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Definitions:

Project A

Not a definitive key term without additional context; it likely refers to a specific, named project within a given context. NO.

Net Present Value

The gap between how much cash comes in and goes out, measured in present value terms, during a certain period.

Net Present Value

A comparison of the present value of cash receipts and disbursements over a specific duration.

New System Alternative

A proposed solution or technology that aims to replace or improve upon an existing system.