A Unique Feature of International Marketing Is Its ________________ Orientation

question 3

Multiple Choice

A unique feature of international marketing is its ________________ orientation with emphasis on product and promotional adaptation in foreign markets.

• A)geocentric
• B)regiocentric
• C)ethnocentric
• D)polycentric
• E)egocentric

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Definitions:

Global Advertising

Global advertising involves planning and executing advertising campaigns that transcend national boundaries, aiming to reach consumers in multiple countries through standardized or slightly adapted marketing messages.

Gross National Income

The total domestic and foreign output claimed by residents of a country, including wages, salaries, and capital gains.

Investments Abroad

Financial allocations made by individuals or corporations in foreign countries, intended to achieve profits or strategic objectives.

Glocalization

A business strategy that involves adapting products and services to fit the cultural norms, tastes, and preferences of different local markets while maintaining a global outlook.