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When Management of a Company Comes to Realize the Benefit

question 125

Multiple Choice

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its activities on a regional basis, the company is ready to move into the _____________ stage of marketing.


Definitions:

Horizontal Merger

A business consolidation that occurs between companies operating in the same industry, often aiming to increase market share, reduce competition, or achieve economies of scale.

Staples

Basic or essential items that are regularly used and replenished, such as food, clothing, and household goods.

Office Depot

A retail company specializing in selling office supplies, technology products, and furniture to consumers and businesses.

Conglomerate Merger

A type of merger where two or more companies in unrelated business activities or industries combine.

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