A Unique Feature of International Marketing Is Its ________________ Orientation

question 3

Multiple Choice

A unique feature of international marketing is its ________________ orientation with emphasis on product and promotional adaptation in foreign markets.

• A)geocentric
• B)regiocentric
• C)ethnocentric
• D)polycentric
• E)egocentric

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Definitions:

Operational Excellence

An element of organizational leadership that stresses the application of a variety of principles, systems, and tools toward the sustainable improvement of key performance metrics.

Control Phase

The control phase is part of a process or project management cycle focused on monitoring, evaluating, and making necessary adjustments to ensure desired outcomes.

Market Development Strategy

A growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international.

Competitive Advantage

The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.