Marketing Executives Should Have a Thorough Understanding of Not Only

question 98

Multiple Choice

Marketing executives should have a thorough understanding of not only the availability of various resources but also emerging consumer and societal needs on a ____________________.

• A)cluster basis
• B)local basis
• C)global basis
• D)regional basis
• E)none of the above

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Definitions:

Spearman Rank-Order

A nonparametric measure of rank correlation that assesses how well the relationship between two variables can be described using a monotonic function.

Pearson Correlation

A measure of the linear correlation between two variables X and Y, giving a value between -1 and 1 which indicates the extent of their linear relationship.

Coefficient

A numerical or constant factor in a mathematical equation that multiplies a variable.

Spearman Rank-Order

An approach that doesn't rely on parameters to gauge the correlation of ranks, examining the extent to which a monotonic function can accurately represent the linkage between two variables.