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Lack of Information
A situation where insufficient or no data is available to make informed decisions or understand a situation fully.
Disruptive Innovation
Innovation that creates products or services that become so widely used that they largely replace prior practices and competitors.
Market Share
The percentage of an industry's total sales that is earned by a particular company over a specified time period.
New Behaviours
Recently adopted actions or patterns of activity by an individual or group, often in response to changes in the environment or circumstances.
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