Elaine Values the Utility of Her First Cup of Coffee

question 25

Multiple Choice

Elaine values the utility of her first cup of coffee at $1; a second cup, $.75; and a third cup, $.50.If Elaine drinks three cups of coffee for breakfast, her total utility is equal to

• A)$.50, the value of her last cup of coffee.
• B)$1.00, the value of her first cup of coffee.
• C)marginal utility.
• D)$2.25.
• E)$1.50.

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Definitions:

Memory Processes

The mechanisms through which information is encoded, stored, and retrieved in the brain.

Spontaneous Recovery

The reappearance of a learned response after extinction has occurred.

Counterconditioning

A therapy technique used to replace an undesired response to a stimulus with a desired response, by associating the stimulus with a new, more desirable behavior.

Instinctive Drift

The tendency of an animal to revert to instinctive behaviors that interfere with a conditioned response.