For a Number of Years, General Motors Used a Pricing

question 29

Essay

For a number of years, General Motors used a pricing strategy designed to maintain at least 40 percent of the American car market.Does this strategy suggest that GM was maximizing profits or pursuing an alternative strategy?

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Definitions:

Supply-Chain Management

The management of the flow of goods and services, involving the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

Resources View

A method managers use to evaluate the resources at their disposal and manage or alter them to achieve competitive advantage.

Technological

Pertaining to technology, involving the application of scientific knowledge for practical purposes, especially in industry.

Physical

Pertaining to material things or objects that can be seen, touched, and occupy space.