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The textbook argues that high self-esteem should not be the focus of a motivational analysis of behavior. If not, then which other aspects of self-functioning explain motivation better than does self-esteem? Explain.
Economic Cost
The total cost of choosing one action over another, including both direct costs and any lost opportunity costs.
Utility
The satisfaction or benefit derived from consuming goods and services.
Earning Power
The ability of an individual, company, or entity to generate income over time, often assessed for future potential.
Value of Time
This concept refers to the economic value of an individual's time, often measured by what they would be willing to pay to save time or by their wage rate.
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