Discuss How and When Choice Gives Rise to Cognitive Dissonance

question 8

Essay

Discuss how and when choice gives rise to cognitive dissonance (or post-decision regret).

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Definitions:

Rehearsal

A practice technique aimed at embedding information into the memory through repetition.

Iconic Memory

A type of visual sensory memory that holds a brief replica of visual scenes for a very short period of time.

Chunking

A strategy for improving memory by breaking down information into smaller, manageable units or chunks.

Working Memory

A combination of components, including short-term memory and attention, that allow individuals to hold information temporarily as they perform cognitive tasks; a kind of mental workbench on which the brain manipulates and assembles information to guide understanding, decision making, and problem solving.