Examlex
People high in the need for power desire to have high levels of all of the following except:
Competitors' Features
Characteristics or attributes of products or services offered by rival companies within the same industry.
Semantic Scaling Methods
Techniques used in surveys and research to measure the meaning that respondents attach to specific attributes or concepts, typically involving a range of scales.
Multidimensional Scaling
A statistical technique used in market research to analyze similarities or dissimilarities in preferences or perceptions among products or services.
Customer Value Map
A visual tool that helps businesses analyze and display the value that customers place on their product or service compared to its competitors.
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