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Innovators
Individuals who adopt new ideas or technologies before most others in a society or industry.
Diffusion of Innovation
The method through which an innovative concept, item, or practice disperses across a community or societal structure.
Laggards
In the context of diffusion of innovation, laggards are the last group of people to adopt new technology or ideas, often resistant to change and preferring traditional methods.
Risk Barrier
A hurdle or challenge that must be overcome to achieve a goal, often related to uncertainty or potential losses in business or investment.
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