Examlex
How do motivation researchers answer this question: What causes behavior?
Central Route Persuasion
Central route persuasion is a method of persuasion that involves deeply processing the content of the message, focusing on the arguments and evidence presented.
Peripheral Route Persuasion
A means of persuasion that relies on superficial cues rather than the substantive quality of an argument, such as the attractiveness of a speaker.
Fundamental Attributional Error
The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role and power of situational influences.
Cognitive Dissonance
A psychological state in which an individual experiences discomfort due to holding contradictory beliefs, attitudes, or actions simultaneously.
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