Examlex
A monopolist's profit per unit is shown by the difference between price and average cost per unit.
Social Norms
Shared guidelines or rules about acceptable behaviors within a particular group or society.
Informational Social Influence
The effect of other people's behavior on an individual's actions and beliefs, stemming from the desire to be correct in situations where the correct action or belief is uncertain.
Cognitive Dissonance Theory
A theory suggesting that individuals experience discomfort (dissonance) from holding two or more conflicting cognitions (thoughts, beliefs, or attitudes), leading them to alter behavior or attitudes to reduce discomfort.
Role
The function or position that an individual assumes or is given in a social context, which influences behavior and expectations.
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