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Figure 11-9
-In Figure 11-9, which of the following is true?
Downstream Activity
Processes in the supply chain that occur after the production phase, such as distribution, marketing, and sales to the end consumer.
SCM
Supply Chain Management, the handling of the entire production flow of a good or service — from the raw components all the way to delivering the final product to the consumer.
Customer Demand
The desire of purchasers, consumers, clients, or end-users to buy goods or services in a given timeframe at a specific price.
Meeting Customer Demand
The process of ensuring that a company's products and services meet or exceed the expectations and needs of its customers.
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