Examlex
Match each abbreviation with its meaning.
-solution
Product's Cost
The total expense incurred in manufacturing, marketing, and distributing a product to the end user.
Mass Marketing
A strategy that aims to appeal to a large, broad audience by targeting the average consumer with general advertising messages.
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors through unique features.
Specific Customers
Targeted individuals or groups that a business aims to serve or attract with its products or services.
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