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Identify at least two accounting measures that are used in empirical asset pricing models and explain how these measures can be used to identify assets that are expected to have higher returns in the future.
Emic Perspective
An approach in anthropology and related fields that aims to understand culture from the point of view of the insider or native.
Differences between Cultures
The various distinctions in values, beliefs, practices, and norms that exist between cultures or societal groups.
Cross-Cultural Analysis
An analysis that studies the behavior of individuals in different cultural contexts, understanding how culture influences values, communication, and behavior.
Etic Approach
An analytical framework used in studying cultural phenomena from outside the culture being observed, emphasizing universal or comparative aspects.
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