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M & M Proposition I with taxes is based on the concept that:
Elaboration Likelihood Model
A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change, distinguishing between central and peripheral routes.
Infomercial
A television program that combines information and advertisement to promote a product or service in an informative manner.
Endorsing
The act of giving one's public approval or support to someone or something.
Elaboration Likelihood Model
A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).
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