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__________ means that if an employee has the freedom to quit at his or her own volition, then the employer has an equal right to fire the employee at his or her own volition.
Hierarchy of Effects
A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.
Purchase Decision Continuum
The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.
Consumer-Product Cycle
The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.
Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.
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