Examlex
Consumers are particularly price-responsive when:
Classical Conditioning
An associative learning process where two stimuli are constantly paired together; the second stimulus initially causes a response which in time is caused by the first stimulus alone.
Acquisition
The phase during learning when a response is established and gradually strengthened.
Stimulus Generalization
The process by which a response that has been learned to one stimulus is also elicited by similar, but not identical, stimuli.
Stimulus Generalization
A process in conditioning where a response to a specific stimulus becomes associated with other stimuli that are similar to the original stimulus.
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