Loss Aversion Is A

question 23

Multiple Choice

Loss aversion is a:

• A) phenomenon whereby simply possessing an item increases its value.
• B) situation in which a consumer prefers avoiding economic losses to acquiring economic gains.
• C) bias whereby a person places too much emphasis on the immediate future, ignoring the recent past.
• D) bias whereby a person places too much emphasis on the immediate future, ignoring the distant future.