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Purchase Decisions
The process by which consumers decide whether and what to buy, influenced by factors such as need, desire, price, and brand reputation.
Postpurchase Behavior
Postpurchase behavior refers to the activities and reactions of consumers after buying and using a product, including satisfaction, dissatisfaction, and actions such as reviews or returns which can impact future purchases.
Buying Decision Process
A series of steps consumers go through, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Vendor Rating System
A method used by businesses to evaluate and rank suppliers based on performance criteria such as quality, delivery time, price, and compliance.
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Q162: (Table: Players 1 and 2 I) The