Joaquin Wants to Convince the Marketing Manager of His Nonprofit

question 13

Essay

Joaquin wants to convince the marketing manager of his nonprofit to advertise their medical aid program on cable television. What kind of presentation should Joaquin use to convince the marketing manager that cable is the right medium for their advertising? Explain your choice.

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Definitions:

Performance Appraisal

A systematic evaluation process by which an employee's job performance is assessed, typically for the purpose of making decisions about promotions, salary adjustments, and professional development.

Nonmanagerial Subordinates

Employees who do not have managerial responsibilities and typically report to managers or supervisors.

First-line Management

Managers at the lowest level of an organization who directly supervise and support frontline employees.

Return on Investment

A measure of the profitability of an investment, calculating the ratio of net profits to initial investment costs.