Ambrosio, a Marketing Executive, Distributes Samples of a New Detergent

question 17

Multiple Choice

Ambrosio, a marketing executive, distributes samples of a new detergent to prospective buyers and requests them to voice their thoughts as they use the product. This is an example of ________.

• A) information surveys
• B) focus groups
• C) heuristic surveys
• D) interruption interviews
• E) think-aloud protocols

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Definitions:

Exchange Rate

The worth of one currency when converted into another, establishing the amount one currency is valued in comparison to another.

Percentage

A proportion or share in relation to a whole, represented as a fraction of 100.

Strengthens

Becomes stronger or more forcefully effective.

C$

Currency symbol for the Canadian dollar, the official currency of Canada.