You Should Begin a Proposal with a Brief, but Strong

question 62

True/False

You should begin a proposal with a brief, but strong, summary of the major benefits of having you do the work.

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Definitions:

Resellers

Businesses that purchase products from manufacturers or wholesalers and then sell them to consumers or other businesses.

Reseller

Marketing intermediary that resells manufactured products without significantly altering their form.

Buying Center

The group of people typically responsible for the buying decisions in large organizations.

New Buy

In a B2B setting, a purchase of a good or service for the first time; the buying decision is likely to be quite involved because the buyer or the buying organization does not have any experience with the item.