The Best Way to Deal with Audience Concerns Over Costs

question 9

Multiple Choice

The best way to deal with audience concerns over costs in a sales proposal is to

• A) connect costs to benefits.
• B) discuss costs in a separate document.
• C) provide only a ballpark figure rather than a specific amount.
• D) bury the costs in the middle of an exciting call to action.
• E) make the costs seem smaller by comparing them to the costs of other projects.

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Definitions:

T Distribution

A probability distribution used in statistics that arises when estimating the mean of a normally distributed population in situations where the sample size is small and the population standard deviation is unknown.

Sample Size

The number of observations or data points collected in a statistical study.

Preliminary Sample

An initial sample drawn from a population, often used to test procedures or make preliminary estimates before a larger study.

Interval Estimate

An estimate of a population parameter that provides a range of values within which the parameter is expected to lie, often associated with a specific confidence level.