Carmen Has Been Working as an Environmental Campaigner for the Last

question 47

Multiple Choice

Carmen has been working as an environmental campaigner for the last eight years. She is now looking to change jobs, and she recently attended an interview where she was asked to state details about successes in her career so far. In addition, she was asked to elaborate on the way she built networks and key decisions made to achieve project milestones. Which of the following types of interviews did Carmen most likely attend?

• A) topgrading
• B) focused
• C) stress
• D) reference
• E) situational

---

Definitions:

Sender

The firm from which an IMC message originates; the sender must be clearly identified to the intended audience.

Individual Receivers

Pertains to the specific audience members or target demographic who receive and interpret a communicated message.

Top-Of-Mind Awareness

A prominent place in people’s memories that triggers a response without them having to put any thought into it.

Consumers

Individuals or households that purchase goods and services for personal use.