In a Fund-Raising Message, the Action Close of the Message

question 52

Multiple Choice

In a fund-raising message, the action close of the message must

• A) lay emphasis on negativism to ensure the issue is taken seriously.
• B) make the action sound easy for the audience to perform.
• C) ensure the audience is given time to act and not unnecessarily pressure them.
• D) constantly remind the audience to donate money.
• E) end with guilt-producing tactics to motivate the audience.

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Definitions:

Motivational Concepts

Refers to the theories and principles that explain what drives and influences individuals to act and behave in certain ways.

Effective Leadership

The ability of an individual to guide, inspire, and motivate a group towards achieving its goals.

High-Performance Outcomes

Exceptional results achieved by an entity, surpassing standard benchmarks or expectations.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a hierarchy of human needs, from basic physiological needs to self-actualization.