An Orphanage Recently Held a Campaign Under the Banner "Give

question 18

Multiple Choice

An orphanage recently held a campaign under the banner "Give today; help our tomorrow." The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and spoke of the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which of the following did the organization use in their message?

• A) psychological reactance
• B) emotional appeal
• C) appeal to popularity
• D) appeal to authority
• E) fear appeal

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Definitions:

Intrinsic Value

The inherent or fundamental value of an asset, investment, or company based on underlying perception of its true value including all aspects of the business, in terms of both tangible and intangible factors.

Diluted Earnings

A metric that shows a company's earnings per share if all convertible securities were converted into common stock, often indicating a worst-case scenario for earnings per share.

Capital Structures

The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity, which is used to finance its overall operations and growth.

Materiality

A concept in accounting and auditing that pertains to the significance of transactions, balances, and errors, which might influence the decision-making of users of financial statements.