An Orphanage Recently Held a Campaign Under the Banner "Give

question 18

Multiple Choice

An orphanage recently held a campaign under the banner "Give today; help our tomorrow." The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and spoke of the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which of the following did the organization use in their message?

• A) psychological reactance
• B) emotional appeal
• C) appeal to popularity
• D) appeal to authority
• E) fear appeal

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Definitions:

Discounted Payback

The period of time it takes for the cash flows from an investment to equal the initial cost of the investment, accounting for the time value of money.

Rate of Return

The improvement or reduction in the value of an investment within a specified interval, articulated as a percentage of the investment’s first cost.

Cash Inflow

Money coming into a business or project from various sources, including sales, investments, and financing activities.

Profitability Index (PI)

A calculation that determines the relative profitability of an investment, indicating the ratio of payoff to investment amount.