Jetline Airways Regularly Emails Its Customers with Quarterly Statements of Their

question 22

Multiple Choice

Jetline Airways regularly emails its customers with quarterly statements of their earned frequent flier miles. Now, to save money, the company is going to stop mailing statements and ask customers to look up the information on the airline's website. Which of the following illustrates the most effective way to recast the situation as a positive message?

• A) This is your last Preferred Passenger paper statement.
• B) Next month onward, we will be unable to mail you frequent flier miles earned.
• C) New, convenient online statements will replace this quarterly mailing.
• D) Please check our website every time you need details about frequent flier miles earned.
• E) If you need updates about frequent flier miles earned, refer to our website.

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Definitions:

Example

An instance or a situation used to illustrate a principle, show how something works, or justify a course of action.

Consumer Decision-making Process

The stages a buyer goes through in making choices about which products or services to buy, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior.

Search for Information

The process by which individuals or organizations seek out and gather relevant data or facts to make informed decisions.

First Step

The initial action or move in a process or sequence of events.