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When a person writing a message knows neither the name nor the gender of the reader, the person should
Theory of Planned Behavior
A theory that predicts an individual's intention to engage in a behavior at a specific time and place. It considers attitudes, subjective norms, and perceived behavioral control.
Subjective Norms
The perceived social pressure to perform or not perform a particular behavior, influenced by the beliefs about what important others think one should do.
Predictors
Factors that can be used to forecast the likelihood of a future event or outcome, often based on statistical analysis.
Self-Efficacy Theory
A theory that focuses on the belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.
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