Mario Is an Assistant Sales Executive

question 8

Multiple Choice

Mario is an assistant sales executive. He has prepared a sales presentation on a new product for a client group. Based on this scenario, which of the following represents the primary audience for Mario's presentation?

• A) an attorney who will use this presentation as evidence of the organization's culture and practices
• B) a senior sales executive who will decide whether the presentation should be given to the client group
• C) a coworker who will go through and review Mario's presentation for errors
• D) the client group that will base their decision to purchase the product on the sales presentation
• E) the directors who will attend the sales presentation but will not directly act on the message

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Definitions:

Rivals

Competitors within the same market that vie for customers and market share by offering similar goods or services.

Reaction Curve

Relationship between a firm’s profit-maximizing output and the amount it thinks its competitor will produce.

Nash Equilibrium

A concept in game theory where no participant can gain by unilaterally changing their strategy if the strategies of the others remain unchanged.

Nash Equilibrium

A concept in game theory where no player can benefit by changing their strategy while other players keep theirs unchanged.