Examlex
Which of the following is a correct match?
Business Mission
A statement that defines the purpose or goal of a business, outlining why it exists and what it aims to achieve.
Strategic Marketing Process
The approach whereby an organization allocates its marketing mix resources to reach its target markets.
SWOT Analysis
An acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.
Accountability Analysis
The process of examining and evaluating the actions and decisions of individuals or organizations to ensure they are responsible for their outcomes.
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