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Devon, a project manager, is working on a software development project. He needs more coders to complete the project on time. As a result, he hires people and they are given on-the-job training by their coworkers. However, this significantly reduces the output of the team and leads to a delay in the project. The given scenario exemplifies:
Utilitarian Aspects
Features of a product or service that offer practical or functional benefits to the user.
Fear Appeals
Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.
Emotional Appeals
Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.
Cognitive-Avoidance Appeals
Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.
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