The Four Essential Skills of Persuasion Described Jay Conger (1998)

question 33

Multiple Choice

The four essential skills of persuasion described Jay Conger (1998) include all of the following except:

• A) Effective persuaders must be credible to those they are trying to persuade
• B) They must find goals held in common with those being persuaded
• C) Must give locker-room motivational speeches
• D) They must connect with the emotions of those they are trying to persuade

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Definitions:

Regression Trend Line

is a statistical tool used in scatter plots to determine the relationship between two variables by drawing a straight line that best fits the data points.

Dependent Variable

The outcome variable in an experiment or study whose changes are determined by the presence or variation of one or more independent variables.

Linear Trend Model

A statistical model that attempts to describe a linear relationship between two or more variables using a straight line.

Quadratic Trend Model

A model used in time series analysis that represents data with a parabolic trend, implying that the rate of change is not constant but accelerates or decelerates over time.