Joyce and Katie Were Recognized by Their Professor for Receiving

question 331

Multiple Choice

Joyce and Katie were recognized by their professor for receiving the highest grades on the midterm exam. At first, they both interpret this situation as being a positive thing but, then Katie turns this event into a stressor because of her perceived inability to score as well on the next exam. Katie begins to think that she cannot cope with the pressure based on the process of __________________.

• A)social appraisal
• B)primary appraisal
• C)secondary appraisal
• D)consequence appraisal

---

Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs, and the impacts that these processes have on the consumer and society.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Validity

The degree to which a tool, test, or study accurately measures what it intends to measure or reflects the true reality.

Marketing Researchers

Professionals who study market conditions, consumer behaviors, and competitive dynamics to provide insights and guidance for marketing strategies and decisions.