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Cognitive Dissonance Theory Assumes That Counterattitudinal Behaviours Change Attitudes Because

question 245

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Cognitive dissonance theory assumes that counterattitudinal behaviours change attitudes because they generate an uncomfortable state of tension, while another theory argues that the same changes are the product of logically inferring attitudes based on the observation of behaviour. This is _____________.


Definitions:

Utility Maximization

An economic principle that suggests individuals seek to achieve the highest satisfaction possible with their available resources.

Consumer Equilibrium

A condition where the allocation of goods and services among consumers in such a way that the utility derived from each is maximized.

Total Utility

The overall satisfaction or happiness a consumer receives from consuming a certain amount of goods or services.

Income

The amount of money or value received, often measured annually, from work, investments, business, etc., used to support oneself or a family.

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