If You Are Using Fear to Persuade Someone, Research Suggests

question 80

Multiple Choice

If you are using fear to persuade someone, research suggests that it is best when the message evokes a moderate level of fear. If you are presented with the task of trying to persuade someone to a discrepant viewpoint, you are generally better off if you present your message with a _________ degree of discrepancy.

• A)certain
• B)low
• C)high
• D)moderate

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Definitions:

Opportunity Cost

The loss of value from not opting for the closely competing alternative when faced with a decision.

Walking Sticks

Mobility aids used to assist in walking, providing support and balance for individuals with mobility challenges.

Boomerangs

Traditionally, a curved throwing tool used for hunting, but in modern contexts, often refers to adult children returning to live in their parents' home.

Absolute Advantage

The ability of an individual, company, or country to produce a good or service at a lower cost per unit than competitors.