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You Are Leading a Group of 25 Adults on a Tour

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You are leading a group of 25 adults on a tour of your campus and as you pass the tennis courts, you all stop to watch. Half of the courts contain students who are just learning to play tennis, while next to them are several exceptional tennis players from your college tennis team. According to the social facilitation effect, which of the following would you expect?


Definitions:

Unconditioned Response

An Unconditioned Response is an automatic, reflexive reaction to an unconditioned stimulus that occurs without prior learning or conditioning.

Product Line Extension

Involves adding new products to an existing product line to attract more customers or to capitalize on established reputations.

Corporate Repositioning

The strategic process of altering a company’s brand or image in the minds of consumers to achieve a defined business objective.

Family Branding

A marketing strategy where a group of related products is marketed under a single brand name.

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