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Two Common Perspectives on Attraction Are That "Birds of a Feather

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Two common perspectives on attraction are that "birds of a feather flock together" and that "opposites attract." Scientific research on attraction has revealed that


Definitions:

Risk Averse

A description of an individual or entity's preference to avoid uncertainty, often choosing options with more predictable outcomes.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Utility Function

Describes how a consumer ranks different baskets of goods based on the level of satisfaction or utility derived from them.

Expected Utility

A concept in economics that represents a consumer's preference for certain outcomes, quantified as the weighted average of utility over all possible outcomes.

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