If I Wanted to Predict Your Buying Behaviour for a New

question 105

Multiple Choice

If I wanted to predict your buying behaviour for a new cereal product (wheat flakes) , which of the questions should I ask?

• A)What do you think about breakfast cereal?
• B)Do you eat breakfast?
• C)Would you purchase a breakfast product made from whole wheat flakes?
• D)Do you like to have milk with your breakfast cereal?
• E)Do you prefer cereal or eggs in the morning?

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Definitions:

Evolution of Marketing

The progression of marketing strategies and methodologies over time, adapting to changing consumer behaviors, technological advancements, and market dynamics.

Relationship Marketing

A marketing strategy that focuses on attracting, maintaining, and enhancing customer relationships.

Production Orientation

A marketing strategy in which the firm focused on efficient processes and production to create quality products and reduce unit costs.

Sales Orientation

A business approach that focuses on selling as many products as possible, prioritizing sales volume over the satisfaction or needs of the customer.