When People Are Persuaded by an Argument Because They Have

question 471

Multiple Choice

When people are persuaded by an argument because they have thought carefully about it and find it compelling, the _______________ occurs.

• A)peripheral route to persuasion
• B)central route to persuasion
• C)fundamental attribution error
• D)social facilitation

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Definitions:

Employee Picnic

A social event organized by a company for its employees to relax and build team spirit.

Testimonial Messages

Advertising messages where a person, often a celebrity or satisfied customer, endorses a product or service based on their personal experience.

Advertising Strategy

A plan devised to communicate with the target market and persuade them to buy a product or service through various advertising media.

Institutional Advertising

A type of advertising that aims to promote a company’s image or reputation rather than selling a specific product or service.