Examlex
Ryan's family has a beagle, so when he sees any small, four-legged furry creature he says "doggie." The pattern of thought that provides Ryan with a concept with which to compare his understanding of "doggie" is called
Vendor Negotiation
The process of discussing, bargaining, and reaching agreements between a buyer and a seller regarding the terms of a purchase.
Buying Center
A group of individuals within an organization who participate in the buying decision process.
Gatekeeper
An individual or group that controls access to something, often functioning as a decision-maker who decides whether a message or information will be passed along.
Buying Center
A group of individuals within an organization who participate in the decision-making process for purchasing products or services.
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