How Well a Test Measures What It Is Intended to Measure

question 264

Multiple Choice

How well a test measures what it is intended to measure is referred to as the concept of _____________; ____________ specifically assesses whether the items on a test measure all the knowledge or skills that are assumed to be part of the construct measured by a test.

• A)validity; content validity
• B)validity; construct validity
• C)reliability; internal consistency
• D)reliability; predictive validity

Comprehend the strategies for establishing brand identity and building social connections through digital platforms.

Grasp the concept and importance of search engine marketing and optimization.

Recognize the role and impact of customer brand engagement and expectations in marketing strategies.

Understand the concepts and types of memory, including prospective and retrospective memory.

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Definitions:

Unfavorable Effect

Occurs when actual costs exceed budgeted costs, or actual revenues are less than expected, negatively impacting financial performance.

Trained Workers

Personnel who have received specific training to perform their job duties effectively and efficiently.

Variances

Differences between planned or standard costs and actual costs, analyzed to understand and manage costs within financial planning.

Direct Materials Purchases Variance

The difference between the actual cost of direct materials purchased and the expected (or standard) cost of those materials.