A Psychologist Tests a Group of Students with an Intelligence

question 154

Multiple Choice

A psychologist tests a group of students with an intelligence test. After 6 months she retests the same group of students with the same intelligence test and finds that there is a high correlation (+.85) between each student's pair of scores over the 6-month interval. Based on her findings we can conclude that the intelligence test has

• A)good test-retest reliability
• B)poor internal consistency
• C)good face validity
• D)poor interjudge reliability
• E)inadequate construct validity

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Indirect Method

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The stages consumers go through before, during, and after making purchases including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Cobranding

A marketing partnership between two or more companies where their combined efforts are used to promote and sell a product or service.