Let's Say That You Are Selling Lottery Tickets at Your

question 88

Multiple Choice

Let's say that you are selling lottery tickets at your friend's bachelor party. You will probably sell more if you tell people they have a 50 percent chance of winning than if you say they have a 50 percent chance of losing. Why?

• A)belief bias
• B)framing effects
• C)overconfidence
• D)confirmation bias
• E)availability heuristic effect

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Trademarks

Symbols, names, or phrases legally registered or established by use as representing a company or product.

Tangible Assets

Assets that have a physical form such as machinery, buildings, and land.

Intangible Assets

Assets that have special rights but not physical substance

Physical Substance

A characteristic of an asset that consists of material existence; tangible assets that can be seen, touched, or quantified.