In 1965, Fred Smith Wrote a Management Class Paper Proposing

question 94

Multiple Choice

In 1965, Fred Smith wrote a management class paper proposing reliable overnight delivery service. His professor gave him a C, because "the concept is interesting and well-formed, but in order to earn better than a C, [it] must be feasible." Smith ignored his professor's statement and founded Federal Express (FedEx) , a company that is now worth more than $3 billion. Smith's professor wanted him to stick to business solutions that were proven, not come up with something "outside the box." In other words, Smith's professor was relying on a/an

• A)mental set.
• B)deductive approach.
• C)inductive approach.
• D)litmus test.
• E)inductive approach