In 1970, Spencer Silver Was Trying to Formulate a Strong

question 341

Multiple Choice

In 1970, Spencer Silver was trying to formulate a strong adhesive for the 3M Company, and one of his failed attempts resulted in an extremely weak adhesive. Four years later, frustrated by how often his markers fell out of his church hymnal, Arthur Fry coated them with the adhesive. The markers stayed in place but could be peeled out of the book without damaging the pages. Post-it Notes are now one of the top five-selling office products. If Silver and Fry had just thrown the adhesive out because it hadn't done what it was supposed to, they would have been demonstrating

• A)functional fixedness.
• B)divergent thinking.
• C)the confirmation bias.
• D)the availability heuristic.
• E)irrational discounting.

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Definitions:

Employee Efforts

The amount of physical or mental energy workers invest in their job tasks to achieve organizational objectives.

Cognition-based

Describes processes and attitudes that are grounded in an individual's thinking, reasoning, and understanding rather than emotional or instinctual reactions.

Trustworthiness

The quality of being reliable, honest, and worthy of trust, which is crucial in building and maintaining social and professional relationships.

Integrative Bargaining

A strategy that involves both parties negotiating a win–win solution.