In 1970, Spencer Silver Was Trying to Formulate a Strong

question 341

Multiple Choice

In 1970, Spencer Silver was trying to formulate a strong adhesive for the 3M Company, and one of his failed attempts resulted in an extremely weak adhesive. Four years later, frustrated by how often his markers fell out of his church hymnal, Arthur Fry coated them with the adhesive. The markers stayed in place but could be peeled out of the book without damaging the pages. Post-it Notes are now one of the top five-selling office products. If Silver and Fry had just thrown the adhesive out because it hadn't done what it was supposed to, they would have been demonstrating

• A)functional fixedness.
• B)divergent thinking.
• C)the confirmation bias.
• D)the availability heuristic.
• E)irrational discounting.

---

Definitions:

Independent Coffee Shop

A locally owned and operated establishment that sells coffee and other related products, distinct from chain coffee shops.

Trendy Urban

Refers to something fashionable or in vogue within urban culture, often associated with modern, stylish lifestyles in city environments.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement by offering value beyond the product itself.

Regular Customers

Individuals who frequently return to the same business, establishment, or service provider due to satisfaction, loyalty, or habit.