In 1970, Spencer Silver Was Trying to Formulate a Strong

question 262

Multiple Choice

In 1970, Spencer Silver was trying to formulate a strong adhesive for the 3M Company, and one of his failed attempts resulted in an extremely weak adhesive. Four years later, frustrated by how often his markers fell out of his church hymnal, Arthur Fry coated them with Silver's adhesive. The markers stayed in place but could be peeled out of the book without damaging the pages. Post-it Notes are now one of the top five-selling office products in the United States. Fry's novel approach is a good example of

• A)functional fixedness.
• B)divergent thinking.
• C)the confirmation bias.
• D)the availability heuristic.
• E)a mental set.

Recognize the use of mobile blogs and their utility in different business areas.

Identify security considerations and common misconceptions about IM.

Analyze the role of blogs within a corporate social media strategy.

Understand the characteristics of enterprise instant messaging systems.

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Definitions:

Leader's Power

Refers to the capacity of a leader to influence the behavior of others or the course of events.

Traditional Managers

Managers who follow established and conventional management practices, focusing on hierarchy and organizational structures.

Visioning

Visioning refers to the process of creating a clear and compelling picture of the future state or goal that an organization or individual aims to achieve.

Douglas Conant

An American businessman known for his role as CEO of the Campbell Soup Company and for his innovative leadership practices.