In 1965, Fred Smith Wrote a Management Class Paper Proposing

question 94

Multiple Choice

In 1965, Fred Smith wrote a management class paper proposing reliable overnight delivery service. His professor gave him a C, because "the concept is interesting and well-formed, but in order to earn better than a C, [it] must be feasible." Smith ignored his professor's statement and founded Federal Express (FedEx) , a company that is now worth more than $3 billion. Smith's professor wanted him to stick to business solutions that were proven, not come up with something "outside the box." In other words, Smith's professor was relying on a/an

• A)mental set.
• B)deductive approach.
• C)inductive approach.
• D)litmus test.
• E)inductive approach

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Definitions:

Successive Approximations

A method in behaviorism used to shape behavior by rewarding actions that are closer to the desired behavior.

Free Will

The ability to choose between different possible courses of action unimpeded.

Continuous Reinforcement

A learning process in which a behavior is reinforced each time it is exhibited, leading to quicker acquisition of the behavior.

Intermittent Schedule

A reinforcement schedule in which rewards or consequences are given out at irregular intervals to modify behavior.